Articles on SEO & AI
Get found by people on search engines and by customers who ask AI instead of Google. Content, technical SEO, and an honest look at what can't be measured yet.
10 min readStrategy
What Is a Content Strategy and How to Build One
A content strategy is a decision about who you're writing for, what that person is dealing with right now, and what they should do after reading. The posting calendar is just logistics. I'll show you how to make those 3 decisions and how to build a smaller version yourself.
11 min readSEO & AI
What Is Google Discover and How to Get Your Content Into It
Google Discover is a feed of articles and videos that Google serves to people on their phones based on their interests – without them searching for anything. I'll show you what Google recommends for Discover and how to get your content into it.
7 min readAI
SEO in the Age of AI: What's Changing and What Still Works
Optimizing for AI assistants is still mostly good SEO – Google said so explicitly in 2026. What counts is first-hand content, clear answers, and facts that hold up. Below you'll find what has actually changed, what hasn't, and how to check whether AI cites you.
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