Web design
A website that starts from who you sell to – not from a template someone liked. Not visual design for its own sake, but the full service: from structure through copy to analytics.
- From structure to launch – copy, images, hosting, and analytics
- No maintenance or updates – nothing to keep an eye on, nothing to break
- Company and service websites – I don't build online stores, I only optimize them
30 minutes online, free. I'll also tell you whether you need a new website at all.
A pretty website isn't the same as one that works
Most websites get built backwards. Someone picks a template, fills in the copy, and finally wonders why nobody gets in touch. Nobody ever decided who the website is actually talking to.
I do it the other way around. First we know who you're trying to reach and what that person should do – and only then does it become clear what goes on the site, and in what order.
It's the same work as a strategy, just scaled down to one website. If we already have the strategy, this part is almost done.
What's included
Talk about your website
Structure built around your customer
First we know who the website speaks to and what that person should do. Only then how many pages it needs.
Copy and images
I write and prepare them. If you have your own, we'll use them – paying twice for the same thing makes no sense.
Analytics that tell you something
Analytics and ad platform connections set up at launch – not once someone asks where visitors come from.
Done-for-you launch
Hosting, domain, deployment. You don't have to find someone to switch it on – and then look after it every month.
How the website gets built
4 steps, and at each one you know what's happening. I won't disappear for a month and come back with a finished site you're seeing for the first time.
Consultation
30 minutes. You tell me who you sell to and what the website should achieve. Then I know whether I'm the right person to build it.
Structure and content
What goes on the site, in what order, and why. This is where almost everything gets decided – and you sign off on it before building starts.
Build
I build the site, write the copy, and prepare the images. You see it as it takes shape, not just at the end.
Launch and analytics
Deployment, analytics, ad tracking. I hand over a website that's ready to launch and evaluate, not just delivered.
What it costs
Priced by scope. The price always covers structure, copy, images, deployment, and analytics – a website that's ready to launch as it is.
Depending on the scope, it can go up or down. Anything you supply yourself – copy, photos, hosting – comes off the quote. You get an exact price up front, and it's final.
For online stores, I do the thinking, not the clicking
I won't build an online store from scratch. But I'll work out the category structure, setup, and analytics – the decisions that determine whether the store sells anything.
I'm a Silver Shoptet Partner, so I know what the platform can do and where its limits are. My profile in the partner directory
When not to hire me for a website
It saves us both time. I'll tell you about these 4 at the consultation, not a month later.
You want an online store built from scratch
I don't do that. For online stores, I work out the category structure, setup, and analytics – not the building itself.
You're looking for the cheapest website
It exists and you can buy it. But it's made from a template, with no thought about who it's actually talking to.
You want a website by tomorrow
Structure and copy are most of the work. In a week, you can rush it, not do it properly.
Nobody on your team knows who you sell to
Then the website just puts the confusion on display. We'll start with strategy – the website comes after.
Frequently asked questions
How much does a website cost?
It's priced by scope – it can go up or down depending on what you need – and always includes copy, images, analytics, and launch. You get an exact quote up front, and it's final.How long does it take to build a website?
Usually 2 to 6 weeks. The longest part isn't the pages, it's the decisions about structure and copy. If you already have those, it goes faster.Do you build online stores too?
Not from scratch. I build company and service websites. For online stores, I work out the category structure, setup, and analytics, and help with optimization – I'm a Silver Shoptet Partner, so I know how it works.Can we edit the website ourselves afterwards?
That's up to you – we agree on it at the start. If you want to edit the site yourself, the admin has to be built for it – that's a decision made up front, not later. Usually, though, you don't need to change every comma, and the more a client tinkers with a website, the more they can break.What if we already have a website?
Then we first look at whether you need a new one. Often it's enough to rework the structure and copy, and that's cheaper. I'll tell you at the consultation.
Show me what you have now
In 30 minutes, I'll tell you whether you need a new website or whether reworking the current one is enough. The second option is cheaper, and I'll tell you that too.
